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PANTERA Los Cabos

// January 14, 2019 //

PANTERA pop-up store, interior view. Los Cabos International Airport.
Cerramos 2018 con una pequeña pero rápida colaboración con un talentoso grupo de jóvenes cien por ciento mexicanos, la cual les hablaremos un poco en este blog post.
We ended 2018 with a small but interesting collaboration with a talented group of hundred percent Mexican youth, which we will like to tell you about in this blog post.
PANTERA pop-up store, exterior view. Los Cabos International Airport.
El proyecto consistía en la realización de una tienda “pop-up” para la marca de artículos de piel de lujo PANTERA en el Aeropuerto Internacional de Los Cabos. Este proyecto lo realizamos en colaboración con MATERIA arquitectónica que coordina el diseño interior de PANTERA a nivel corporativo. La meta en este proyecto era reflejar la esencia de la marca y seguir la pauta marcada en el resto de sus tiendas en las plazas comerciales más exclusivas del país.
The project required the realization of a “pop-up” store for the luxury leather goods brand PANTERA at the Los Cabos International Airport. This project was carried out in collaboration with MATERIA arquitectónica that coordinates PANTERA’s interior design at corporate level. The goal in this project was to reflect the essence of the brand and follow the pattern outlined in its other stores in the most exclusive shopping centers in the country.
PANTERA pop-up store, interior view. Los Cabos International Airport.
Una de las condicionantes más importantes en el proyecto fueron sus tiempos de realización. Desde la conceptualización del espacio a su realización total nos llevó un tiempo record de 30 días terminarlo. Dentro de la tienda se intentó expresar con toda fidelidad la filosofía de PANTERA prestando íntima atención a la manufactura y los detalles en el diseño.
One of the most important factors in the project was its tight timetable and schedule. From the conceptualization of the space to its total realization it took us a record time of 30 days to finish it. Inside the shop, we tried to express with complete fidelity the philosophy of PANTERA paying close attention to the manufacture and the details in the design.
PANTERA pop-up store, exterior view. Los Cabos International Airport.
La ‘mujer Pantera’ es un personaje sofisticado, atrevido, elegante, audaz, pero al mismo tiempo artesanal y de acorde a este espectro de diversidad y matices se concreta el juego de contrastes entre líneas, materiales y texturas reflejados en el interior de este pop-up store.
The ‘Pantera woman’ is a sophisticated character, daring, elegant, bold, but at the same time pays attention to details and elegance and things that take time to be made, and according to this spectrum of diversity and nuances the game of contrasts between lines, materials and textures is reflected in the interior of this pop -up store.
La flexibilidad que ofrece el uso del mobiliario modular así como la inmediatez de la configuración del espacio, le permite reconfigurarse e incluso puede ser capaz de crecer o reducirse fácilmente según lo requieran las necesidades de la marca.
Al ser una tienda pop-up era muy importante que tanto los costos como el espacio físico pudieran ser reconfigurables y efímeros.
The flexibility offered by the use of modular furniture as well as the immediacy of the configuration of the space, allows it to be reconfigured and to be able to grow or be reduced easily as required by the needs of the brand. Being a pop-up store it was very important that both the costs and the physical space could be reconfigurable and ephemeral.
Hoy en día las tiendas físicas son la construcción misma de una marca, y deben reflejar fielmente la filosofía y el trabajo puesto detrás de la producción de cada objeto. Deben de pasar de la simple imagen (social media) al objeto de deseo, reflejando fielmente la atención al detalle en cada paso del proceso.
Nowadays physical stores are the very construction of a brand, and they must faithfully reflect the philosophy and the work put behind the production of each object. They must move from the simple image (social media) to the object of desire reflecting the care to detail in every step of the process.
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PANTERA pop-up store, furniture detail. Los Cabos International Airport.
PANTERA pop-up store, furniture detail. Los Cabos International Airport.
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